case
Study

starrdesign

starrdesign Case Study Challenge With the onset of the COVID-19 pandemic, starrdesign, a restaurant architecture firm, needed a clear and effective marketing strategy to nurture their prospect database in order to drive sales. The restaurant industry was struggling and starrdesign needed a partner to help them tell their story and guide their partners through difficult times. We partnered with starrdesign to manage their monthly marketing campaigns and create sales pipelines in Hubspot for better visibility and forecasting. Services

  • Positioning and Messaging
  • Annual Content Marketing Plan
  • Sales and Process Audit
  • Copywriting & Website Design
  • Monthly Managed Marketing Services
  • Hubspot Marketing
  • Hubspot Sales Hub

Solution With a global pandemic upon us and challenging the restaurant industry, a majority of their clients, starrdesign needed a strategic marketing plan to stay top of mind. We developed a monthly video series called “Restaurants Redefined: The Restaurant of the Future” that featured starrdesign owner, Steve Starr. The goal of the monthly campaign was to position Steve as a thought leader in the restaurant industry and generate new contacts through organic and paid media opportunities. We pulled together a series logo and branding to set the tone for the six episode video series. Along with the branding, our team built out a custom landing page with a Hubspot form to capture new contacts that were interested in receiving the Restaurants Redefined video series via email. Our team also put together a LinkedIn Lead Generation Ad strategy using the video topic for each month to drive new contacts and grow the restaurant industry database. By using a multi-pronged campaign approach, we were able to drive new web traffic and generate new sales contacts for starrdesign. The combination of email marketing, videos, press engagements, and LinkedIn ads proved to be a successful recipe for the Restaurants Redefined video series campaign. "They did a fantastic job helping us revamp our website, migrate to Hubspot and create a true inbound marketing program. They’ve helped us position ourselves as true industry experts and successfully gain clients who value our expertise. They continually hold me accountable to keeping with our marketing plan, and they take my thought leadership ideas and make them much better and more relatable. We’re now seeing strong returns on our marketing investments for the first time in my company’s 14 year life." STEVE STARR Founder and Chief, starrdesign Results The Restaurants Redefined campaign was able to drive a 12% growth in new sales contacts for starrdesign. The campaign emails were well above industry averages with a 39% open rate and 24% click-through rate to view the Restaurant Redefined video series. The series also gained press attention with podcast engagements and an article in Foodservice Equipment Reports.

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