Your community’s brand has a unique personality and impacts how you connect with your target audience. Just like a person, your brand also has a unique brand archetype. Having a brand archetype will save you time by using a consistent brand story and increase your economic development in your town.
Origin
Archetypes come from the work of psychologist Carl Jung. Jung described archetypes as universal collective patterns of the collective unconscious. Regardless of culture or language, he believed everyone shares and understands these themes because they are an undercurrent to all humanity.Archetypes are familiar characters that fictitiously represent your brand. They help define the brand and breathe life into it. Each archetype has its own set of characteristics, values, attitudes and behaviors.
Examples
There are example of archetypes in everything from movies, to mythology, to religion, and stories. The archetypes they contain surround us throughout our lives. The characters listed below, share universal and unconscious themes of humanity so that we can always connect to archetypal stories. We seemingly never tire of them, no matter how many times they are repackaged or retold. They speak to something deep within us!
“Archetypes are the heartbeat of a brand because they convey a meaning that makes customers relate to a product as if it actually were alive in some way,” write Margaret Mark and Carol S. Pearson in their book, The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes. “They have a relationship with it. They care about it.”Discovering and creating a brand archetype for your community is vital to building a strong brand for your community. Your brand archetype impacts how your brand is perceived by the public.Take this quiz to find out what your brand archetype is today! Visit http://brandpersonalityquiz.com/
